This campaign, a response to a live brief by Dentsu, aimed to encourage young people to download the Tellmi app, an anonymous peer-to-peer network for discussing topics like mental health. As part of a creative team with Stefan Chivu and Alyana Damasen, I helped create a campaign challenging the belief that talking to strangers is dangerous. We highlighted how, with Tellmi, connecting anonymously can be healthy and supportive by sharing users' stories and inviting the audience to offer advice.